Red Bull asked us to create an unparalleled, state-of-the-art streaming studio for their eSports athlete, Ninja. As the world’s most recognized gamer, Ninja (aka Tyler Blevins), needs to stay on top of his game while streaming for his daily audience of more than 12 million.
We designed and built a futuristic, feature-packed room nodding to Ninja’s trademark playfulness, confidence and work ethos. The design was a strong representation of his history with gaming culture, his fierce dedication to fans and his allegiance to Red Bull.
Role: Creative Director
Agency: Roundhouse
Art Director: Kyle Everett
Copywriter: Paul Glazier
Sr. Designer: Mimi Pham
Strategist: Victoria Wells
Producer: Zach Carlson
Year: 2018